Commonwealth Financial Network

Content Strategist

Job Locations US-MA-Waltham
Job ID
W-2020-076
# of Openings
1
Category
Marketing - Corporate Marketing
Type
Full-Time

Overview

If you have a knack for aligning content strategy with business goals and growth targets, we need to connect. Join the Marketing team at Commonwealth as we reimagine what it means to tell the brand story, inform and delight customers, and increase awareness in the marketplace.

 

Reporting to the vice president of corporate communications, the content strategist will act as a consultant across Marketing in support of content creation, curation, distribution, and evaluation. You will also support content ideation and execution across the enterprise, working directly with subject-matter experts in key departments responsible for sharing knowledge with current and prospective customers.

 

The content strategist will lead the charge in aligning Marketing project teams with the greater brand story and content strategy. Although you understand tried-and-true content channels, you are an innovator who is continually learning about and experimenting with newapproaches to content creation and distribution. As a leader who can tackle both high-level goals and day-to-day tactics, you are comfortable delving into data to inform best practices and sharing those insights with teams. 

 

Key responsibilities

  • Supporting the enterprise in aligning content goals of subject-matter experts and departments with a broader content strategy
  • Partnering with senior Marketing leadership to establish best practices for content strategy to support Marketing and business goals
  • Collaborating on content development and execution with teams, using an Agile marketing framework
  • Managing and auditing the department-wide content calendar to ensure that execution aligns with strategy
  • Evaluating and acting on content data and insights to drive optimization and goal achievement
  • Developing plans to create innovative content by sharing and experimenting with new trends and tools

Core strengths

  • Strategic planner who can develop a content vision aligned with high-level business goals
  • Experience working alongside teams to assist in the execution of content strategy
  • Expertise in supporting the development of visually compelling content
  • Strong background in conducting content audits and gap analyses
  • Deep knowledge in using data and insights to guide decision-making
  • Effective coach with capacity to guide teams in implementing innovative content strategies and tactics
  • Experience working on and with cross-functional teams that include writers, designers, editors, and strategists
  • Understanding of how content type selection affects performance across channels and audiences
  • Continuous learner who will keep pace with evolving trends
  • Excellent verbal and written communication skills
  • Exceptional listening skills and emotional intelligence; ability to work collaboratively

Additional skills and knowledge

  • Bachelor’s degree in journalism, communications, marketing, or related field
  • 10+ years of experience in content creation, execution, and strategy, with a track record of success
  • Experience in the financial industry a plus (or equivalent experience in the technology or health care industries)
  • Proficient in content management systems, email marketing tools, and content scheduling and tracking platforms
  • Proven success in managing multiple projects with competing deadlines and prioritizing accordingly
  • Understanding of SEO and SEM best practices preferred

Have we piqued your curiosity? Can you see yourself thriving in this opportunity? Let’s introduce ourselves.

 

About Commonwealth—and Our Anything but Common® Culture

 

Commonwealth Financial Network® is the largest privately held Registered Investment Adviser–independent broker/dealer in the U.S., with offices in Waltham, Massachusetts, and San Diego, California. Since 1979, we’ve been delivering indispensable service to independent financial professionals so they, in turn, can put their clients first. Our technology, research, resources, and support—plus a variety of affiliation models—deliver what today’s independent advisors need to thrive.

 

That being said, we are a financial services company with a unique mission—one that encompasses purpose, vision, and core values in equal measure. Staying true to these guiding principles is the reason we are recognized so often and by so many for the quality of life we enjoy here. We believe it directly translates to a better experience for everyone: employees, advisors, clients, and our communities.

 

Creating a supportive culture where everyone can thrive is a mission we take seriously. From professional development to comprehensive benefits, grassroots leadership opportunities, generous bonus and stock option incentive plans, opportunities to unwind and connect, and so much more, Commonwealth is not just a great place to work—it’s a place that, for many, feels like home.

 

Commonwealth Financial Network® is an equal opportunity employer that is committed to a diverse workforce.

 

We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth Financial Network® will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.

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