Commonwealth Financial Network

Vice President, Growth and Acquisition Marketing

Job Locations US-MA-Waltham
Job ID
# of Openings
Marketing - Corporate Marketing
Permanent/ Full-Time


Are you a forward-thinking, self-motivated marketer with in-depth industry knowledge and extensive experience in designing content-driven lead generation and customer acquisition strategies? As our vice president of growth and acquisition marketing, you will develop effective outreach and conversion plans that maximize growth and engagement with prospective Commonwealth advisors in our target markets.


In this highly visible position, you will represent the firm’s Anything but Common® philosophy and our steadfast dedication to indispensability to align demand generation and acquisition goals with integrated campaign strategies. Your expertise will help us build brand awareness, increase our prospective advisor pipeline, cultivate qualified leads, and deliver effective prospect conversions.


Key Responsibilities 

  • Driving new business with effective content strategies that cultivate, engage, and manage our target funnel of prospective new advisors
  • Applying a forward-thinking approach to recruit advisors from all firms and areas of desired firm growth
  • Developing, innovating, and managing the firm’s inbound and outbound prospecting efforts across key audiences
  • Partnering across sales and recruiting to create the right touchpoints and interactions; ensuring that advisor prospects are engaged throughout the prospect journey
  • Evaluating existing prospect acquisition and conversion efforts to identify new opportunities for increased engagement
  • Offering new approaches and execution strategies for enhanced experiences; differentiating our brand and attracting, engaging, and retaining advisors
  • Partnering with content marketing leaders to plan and improve the efficiency, effectiveness, and ROI of acquisition plans
  • Sharing insights and knowledge gained across the recruiting team to strengthen our efforts
  • Supporting aggressive growth target by increasing pipelines for prospects and qualified leads
  • Representing our team in cross-departmental leadership planning projects

Core Strengths

  • Deep knowledge of the financial services and financial planning industry
  • Strong strategic, critical thinking, and conceptual abilities; ability to lead strategic planning discussions
  • Creative vision and management of content for prospect cultivation and brand building
  • Strong verbal and written communication skills
  • Excellent listening and probing skills
  • Outstanding time management, organizational, and relationship-building skills
  • Team player with a passion for excellence

Additional Skills and Knowledge 

  • 10+ years of experience in growth-oriented marketing role
  • Experience integrating strategy with CRM software and marketing automation tools
  • Demonstrated success devising strategies and content to lead a team; increasing pipeline through effective funnel management

Have we piqued your curiosity? Can you see yourself thriving in this opportunity? Let’s introduce ourselves. 


Picture Yourself Here  

Imagine keeping company with big thinkers and even bigger doers who share a common purpose to make a profound difference. Figure in an experience-it-to-believe-it culture, massive growth potential, and benefits galore, and you get the full impression.   


We are committed to providing a supportive, equitable environment where you can bring your full, authentic self to your work every day and truly thrive in meaningful ways—personally and professionally. At Commonwealth, everyone plays a part in our success story. And in building a more diverse and inclusive workplace, we are broadening our perspectives and capabilities. Together, our potential is limitless. We invite you to join us on the path to a brighter future!


About Commonwealth  

Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser, provides a suite of business solutions that empowers more than 2,000 independent financial advisors nationwide. J.D. Power ranks Commonwealth “#1 in Independent Advisor Satisfaction Among Financial Investment Firms, Eight Times in a Row.” Privately held since 1979, the firm has headquarters in Waltham, Massachusetts, and San Diego, California.   


Turning our advisors into raving fans starts by doing the same for our employees. We foster an environment of excellence, growth, rewards, and fun in equal measure, so our employees genuinely enjoy coming to work. Our refreshing workplace culture has earned us 43 Best Place to Work awards—and counting.   


The Fine Print  

We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.  


Commonwealth is an equal opportunity employer, making intentional efforts to source the very best talent from all backgrounds.


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